ABIDJAN, We’re Bringing The RURU World To You
The RURU Summer Tour Continues

After an unforgettable stop in Accra, the RURU Summer Tour arrives in Abidjan, a city of elegance, confidence, and effortless style.
For the first time, RURU is coming to Côte d’Ivoire, bringing the brand from screen to a real, intimate experience.
MORE THAN A POP-UP
This is not just about shopping; it’s about feeling the world of RURU.
In Abidjan, you’re invited to slow down, try the pieces on, and experience the New Energy Collection the way it was designed to be lived.
What to Expect
- Personal styling moments
- Try on with the RURU team
- Limited pieces available in person
- A calm, elevated, immersive atmosphere
- First-hand experience of the New Energy Collection
The New Energy Collection

Featuring the Joya Dress, Viva Cut-Out Dress, Whoopi Dress, the Leo Series, and the Idia Series — each piece is designed for softness, movement, and quiet presence.
In Abidjan, they are not just seen. They are experienced.
Why Abidjan
Because the RURU woman already exists here.
Elegant, expressive, effortless; Abidjan carries the same energy the brand was built for.

Come Experience RURU
May 14, 2026 | 10 AM – 6 PM
Location - Aby Concept. Ivorie Trade Centre.📍 Abidjan, Côte d’Ivoire
Step into the world of RURU and feel it up close.
